Veolia Launches GreenUp Strategic Plan to Accelerate Ecological Transformation

green up

GreenUp is the 2024-2027 strategic program of Veolia aimed at accelerating Veolia's ecological transformation to meet the growing global demand for environmental solutions.

As part of Veolia Group our mission is to help our clients with affordable, sustainable solutions that depollute, decarbonise and regenerate our resources.

Through GreenUp, Veolia will focus on rapidly scaling its high-impact booster solutions in the areas of water, energy, and waste. 

The widespread deployment of these solutions will help:

  • eliminate 18 million tons of CO2 emissions
  • preserve 1.5 billion m3 of water by 2027
  • depollute 10 million tons of hazardous waste and pollutants treated in 2027

Veolia expects GreenUp to deliver significant growth, targeting 10% average annual increases in net income from 2023-2027 and EBITDA exceeding €8 billion by 2027.

Accelerating Ireland decarbonisation

GreenUp demonstrates Veolia's commitment to driving meaningful environmental transformation, not just optimising existing green operations. This approach reconciles economic growth with ecological progress.

As part of GreenUp, Veolia is also accelerating its own decarbonisation efforts, targeting a 50% reduction in Scope 1 and 2 emissions by 2032 to align with the 1.5°C warming trajectory of the Paris Agreement.
 

Sustainable solutions to decarbonise your industry.
city

Innovation and Digital Transformation

Innovation will be central to GreenUp's success. Veolia will invest an additional €200 million in R&D to develop next-generation environmental technologies. Veolia will also leverage digital technologies and AI to optimise resource use, improve predictive maintenance, and drive operational efficiencies.

With its new GreenUp plan, we aim to cement our position as a champion of ecological transformation by offering integrated decarbonisation, depollution, and resource regeneration solutions to customers worldwide.

The ecological awareness must now be channelled towards effective action, which protects rather than punishes, which reconciles the economy with ecology, and human health with the environment. This is the meaning of our new strategic programme: GreenUp! With GreenUp, Veolia becomes the best catalyst of ecological transformation for cities and industries
Estelle Brachlianoff
CEO of Veolia